Co-Branding

In our weekly EBBE group meetings we share ideas that will help all of us generate new referrals for other EBBE group members.  Some members such as Tim Andrew/ Tyre Trak Automotive have opportunities every day to refer EBBE group members.  For example, he and Bill Gilligan/ Your Personal Car Shopper share an unique business relationship given their complementary businesses and each refers many customers to the other- almost on a daily basis.

I want to share an idea for potential referrals that was suggested this past week by Joe Zawrotny, Magnum Industries- Home Remodeling between his business and LongmeadowBiz that should be of significant value to both of us.  Joe advertises on LongmeadowBiz which is Longmeadow’s connection between the community and the businesses that serve it.   Because some of Joe’s many job sites are in the town of Longmeadow, he suggested that I provide him a LongmeadowBiz sign that he place on the front lawn when he is working on a project.  See the photo below:

 

 

 

 

 

 

 

 

 

 

 

The LongmeadowBiz website is pretty well known around the Town of Longmeadow so an interested person driving by only needs to know that Magnum Industries can be found on LongmeadowBiz (see right side of every webpage) and not worry about stopping to write down the business phone number.

One interesting tidbit about Longmeadow is that signage bylaws are very restrictive so this bit of advertising for both businesses is very valuable. 

I invite other members of EBBE to share their ideas about different methods for getting referrals on this blog.

Jim Moran
LongmeadowBiz- Longmeadow’s #1 Business and Community website